BEYONDBEING
Branding and Website for an Integrative Healing Practice
Deliverables: One on One Coaching, Brand Design, Custom Website Design
· simple
· healing
· earthy
· clean
About the Project
Lisa, founder of BeyondBeing, came into the project with an established practice, but the brand and website no longer reflected the depth of her work or the direction it had grown into. This was not a small refresh. It was a complete rebrand and website rebuild, created to bring greater clarity, cohesion and intention to every part of the business.
The project was completed through the Nurse Coach Launch program, resulting in a more considered brand experience that gives Lisa’s work the space, structure and presence it deserves.
Project Goals
Reposition the practice around integrative healing and conscious care.
Create a visual identity that reflects transformation, awareness and personal growth.
Clarify Lisa’s offers and give each one a clear place within the wider practice.
Simplify the navigation and website structure so visitors can find the right support easily.
Rebuild the website and clean up its existing pages, URLs and technical structure.
One on One Coaching with Meg Laidlaw
As part of the Nurse Coach Launch program,Lisa had two custom coaching sessions with Meg. The sessions were shaped around the areas where Lisa needed the most support, giving her space to work through her ideas, clarify her direction and make decisions that would support the rest of the project.
Brand Design
The BeyondBeing identity was built around the journey of release, rising and realignment. The open circle represents the practice itself as a space that feels held, but never restrictive. At the centre, a rising line draws from the spine, the breath and the ongoing process of becoming, moving beyond the circle to reflect the meaning within the name.
Three points of awareness mark the movement upward, bringing rhythm, reflection and grounding into the symbol. The serif wordmark adds warmth and intelligence, while the restrained typography and natural colour palette keep the wider identity calm, clear and welcoming. The result is a brand that feels soulful and expressive, while still carrying the structure and credibility behind Lisa’s work.
Custom Website Design
The BeyondBeing website was completely rebuilt to bring order and clarity to what had become a crowded and confusing experience. Lisa’s services were reorganised and refined so each offer could speak clearly on its own while still feeling connected to the wider practice. The navigation was simplified, the page flow was reworked and more space was introduced throughout the design.
The transformation also went beyond what visitors see on the page. Existing URLs were reviewed and cleaned up, unnecessary pages were removed and the structure behind the website was rebuilt on a much stronger foundation. The final experience feels calm, intentional and easy to move through, helping visitors understand Lisa’s work and find the support that is right for them.
Client love
“Tina was incredibly patient as we worked through the many details involved in translating my ideas into something tangible. She listened, challenged me when I needed it, and helped me refine and redefine my offerings in a way that truly reflects the vision I have for BeyondBeing.
Seeing the completed website brought a wave of deep peace into my body and breath. It feels like a true representation of my work, my philosophy, and where I am headed professionally. More importantly, I came away from the process with much greater clarity and confidence in how I communicate my work and what I want to create moving forward. This experience gave me far more than a new website and brand…it gave me the power to step into the next chapter of BeyondBeing with renewed purpose and possibility.“
– Lisa Sayegh, Founder of BeyondBeing
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