Privacy Policy

Last updated: 10 August 2026

1. ABOUT THIS PRIVACY POLICY

This Privacy Policy explains how Dream Wild Studio collects, uses, stores and shares personal information when you:

1. Visit the Dream Wild Studio website.
2. Contact Dream Wild Studio by email, through a form or through social media.
3. Book a consultation.
4. Subscribe to the Dream Wild Studio newsletter.
5. Enquire about or purchase a design service.
6. Become a Dream Wild Studio client.

This Privacy Policy applies to website visitors, prospective clients, current clients, former clients, newsletter subscribers and other people who communicate with Dream Wild Studio.

2. Who we are

Dream Wild Studio is operated by Martina Zavacka, a sole trader based in Belfast, Northern Ireland, United Kingdom.

Dream Wild Studio is the data controller responsible for deciding how and why your personal information is processed.

Contact details: info@dreamwildstudio.com

3. Personal information we collect

The personal information collected depends on how you interact with Dream Wild Studio.

It may include:

3.1 Identity and contact information

This may include your name, email address, telephone number, business name, job title, location, website address and social media details.

3.2 Enquiry and project information

This may include information about your business, services, audience, goals, preferred service, project requirements, budget, desired timescale and any other information included in an enquiry or consultation booking.

3.3 Client information

When you become a client, this may include:

1. Your contact and business information.
2. Project questionnaires and strategy materials.
3. Brand, website and business information.
4. Contracts, proposals and project records.
5. Creative files, written content, images and other materials you provide.
6. Feedback, approvals and project correspondence.
7. Information stored within your client portal.
8. Testimonials and permission to display completed work.

3.4 Payment and accounting information

This may include invoice details, billing information, transaction amounts, payment dates, payment status and records required for accounting and tax purposes.

Payments are processed through services such as Wise, PayPal and Stripe. Dream Wild Studio does not receive or store your full card information.

3.5 Communications

This may include emails, messages, consultation notes, support requests, feedback and other correspondence exchanged with Dream Wild Studio.

3.6 Website and technical information

When you use the website, certain information may be collected automatically, including:

1. Internet Protocol address.
2. Browser and device information.
3. Operating system.
4. Approximate location.
5. Pages visited.
6. Time spent on pages.
7. Links clicked.
8. Referring website or search engine.
9. Cookie identifiers and consent preferences.
10. Website security and error information.

3.7 Newsletter and marketing information

This may include your name, email address, subscription status, communication preferences and information about whether you opened or clicked a newsletter.

3.8 Information from third parties

Dream Wild Studio may receive personal information from:

1. Consultation and client management platforms.
2. Payment providers.
3. Analytics providers.
4. Social media platforms when you contact or interact with Dream Wild Studio.
5. Referrals and recommendations.
6. Publicly available business websites or professional profiles where reasonably necessary to respond to an enquiry or prepare for a consultation.

4. Sensitive personal information

Dream Wild Studio does not normally require special category personal information, such as information about health, ethnicity, religion, political opinions or sexual orientation.

Please do not provide this information unless it is genuinely relevant to your project and its use has been agreed in advance.

Some clients may choose to include personal stories, health information or other special category information within their website content. Where this happens, Dream Wild Studio will process only the information reasonably necessary for the agreed project and only where there is an appropriate lawful basis and condition under applicable data protection law.

5. How we use your personal information

5.1 Responding to enquiries

Personal information may be used to:

1. Respond to your questions.
2. Review your project requirements.
3. Arrange and conduct consultations.
4. Recommend an appropriate service.
5. Prepare proposals or quotations.

The lawful basis is taking steps at your request before entering into a contract and Dream Wild Studio’s legitimate interest in responding to genuine business enquiries.

5.2 Providing design services

Personal information may be used to:

1. Create and manage your client account.
2. Deliver branding, website design and other agreed services.
3. Communicate about your project.
4. Share drafts, files and project updates.
5. Manage feedback, approvals and revisions.
6. Provide support following completion.
7. Maintain records of the work provided.

The lawful basis is the performance of a contract with you.

Where you are acting on behalf of a company or organisation, the lawful basis may also be Dream Wild Studio’s legitimate interest in communicating with the people responsible for managing the project.

5.3 Contracts, invoices and payments

Personal information may be used to:

1. Issue proposals, contracts and invoices.
2. Process and record payments.
3. Manage overdue payments.
4. Maintain financial and tax records.
5. Respond to accounting or legal enquiries.

The lawful bases are the performance of a contract, compliance with legal obligations and Dream Wild Studio’s legitimate interest in managing its finances and protecting its legal rights.

5.4 Newsletter and marketing communications

Your name and email address may be used to send the Dream Wild Studio newsletter where you have actively subscribed.

The lawful basis is your consent.

You can withdraw your consent at any time by selecting the unsubscribe link within an email or contacting info@dreamwildstudio.com.

5.5 Website analytics and improvement

Technical and usage information may be used to:

1. Understand how visitors use the website.
2. Measure website traffic and performance.
3. Identify popular pages and content.
4. Diagnose technical problems.
5. Improve website structure, services and content.

Where analytics cookies are used, the lawful basis is your consent.

Strictly necessary website security, error detection and server records may be processed under Dream Wild Studio’s legitimate interest in operating and protecting the website.

5.6 Website and business security

Personal information may be used to:

1. Protect the website and business systems.
2. Prevent spam, fraud and misuse.
3. Investigate suspicious activity.
4. Maintain secure backups.
5. Enforce contracts and legal rights.

The lawful basis is Dream Wild Studio’s legitimate interest in protecting its business, website, systems, clients and users.

5.7 Portfolio projects and testimonials

Client work, business names, testimonials and project information may be displayed within the Dream Wild Studio portfolio, website, social media accounts or promotional materials where this has been agreed within the client contract or separately approved by the client.

Where consent is relied upon, it may be withdrawn for future use by contacting Dream Wild Studio. Withdrawal will not affect lawful use that took place before consent was withdrawn.

5.8 Legal and regulatory purposes

Personal information may be processed where reasonably necessary to:

1. Comply with applicable laws.
2. Respond to lawful requests from public authorities.
3. Establish, exercise or defend legal claims.
4. Obtain professional legal, accounting or insurance advice.

The lawful bases are compliance with legal obligations and Dream Wild Studio’s legitimate interest in protecting its legal and commercial position.

5.9 Business support and artificial intelligence tools

Dream Wild Studio may use software tools, including artificial intelligence assisted tools, to support research, drafting, organisation, administration and creative development.

Where personal information is processed through these tools, Dream Wild Studio will seek to limit the information used and remove unnecessary identifying or sensitive information where reasonably possible.

Artificial intelligence tools are not used to make decisions about you that produce legal or similarly significant effects without meaningful human involvement.

The lawful basis is Dream Wild Studio’s legitimate interest in operating the business efficiently and providing its services.

6. When information must be provided

You are not legally required to submit an enquiry, subscribe to the newsletter or provide optional information.

Certain information is required when you ask Dream Wild Studio to prepare a proposal, enter into a contract, issue an invoice or deliver a service.

If you do not provide the necessary information, Dream Wild Studio may be unable to respond fully, provide a quotation, accept your project or deliver the agreed services.

7. Information about other people

You may provide information or materials relating to another person, such as a business partner, employee, customer, testimonial provider, photographer or person appearing within an image.

You are responsible for ensuring that you have the necessary permission or another lawful basis to provide that information to Dream Wild Studio and to authorise its use within your project.

Please do not provide confidential or sensitive information about another person unless it is necessary, lawful and agreed in advance.

8. Who we share personal information with

Dream Wild Studio does not sell or rent personal information.

Personal information may be shared with service providers where reasonably necessary to operate the website, communicate with you or deliver services.

These may include:

8.1 Website and technology providers

This includes website hosting, WordPress services, website security, backups, form processing and CookieYes for recording cookie preferences.

8.2 Google Analytics

Google Analytics may process technical and usage information where you have consented to analytics cookies.

8.3 Kit

Kit is used to manage newsletter subscriptions and send email communications. Kit may process your name, email address, subscription information and email engagement information.

8.4 Moxie

Moxie is used for consultation bookings, client management, proposals, contracts, invoices, forms, project communication and client portals.

8.5 Payment providers

PayPal, Stripe and Wise may process payment, transaction and identity information when you make a payment.

These providers may act as independent data controllers for some of the information they process.

8.6 Business service providers

Personal information may also be processed by email providers, cloud storage providers, file transfer services, video meeting providers, accounting services, business administration software and artificial intelligence service providers where used.

8.7 Professional advisers

Information may be shared with accountants, legal advisers, insurers or other professional advisers where reasonably necessary.

8.8 Public authorities

Information may be disclosed where required by law, court order, regulation or a lawful request from a government, tax, regulatory or law enforcement authority.

Service providers are given access only to information reasonably necessary for their role.

9. International transfers

Some service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred to a country that does not have an applicable United Kingdom adequacy regulation, Dream Wild Studio will rely on an appropriate transfer mechanism where required.

This may include the United Kingdom International Data Transfer Agreement, the United Kingdom Addendum to approved contractual clauses or another legally recognised safeguard.

You may contact Dream Wild Studio for further information about the safeguards used for international transfers.

10. How long we keep personal information

Personal information is kept only for as long as reasonably necessary for the purpose for which it was collected.

The usual retention periods are:

10.1 Enquiries and consultation records

Information from people who do not become clients will normally be retained for up to two years after the last meaningful communication.

10.2 Client and project records

Contracts, project correspondence, approvals, files and records relating to completed client work will normally be retained for up to six years after the client relationship ends.

Certain final design files or project records may be retained for longer where reasonably necessary to provide future support, confirm ownership or maintain an accurate portfolio record.

10.3 Financial and tax records

Invoices, payment records and information required for tax and accounting purposes will be retained for at least the period required by applicable tax law.

For a United Kingdom sole trader, this will generally be at least five years after the relevant Self Assessment submission deadline.

10.4 Newsletter information

Newsletter information will be retained while you remain subscribed.

When you unsubscribe, your information will be removed from active marketing. Limited information may be retained on a suppression list so that your preference not to receive marketing is respected.

10.5 Website analytics

Analytics and cookie information will be retained according to the settings applied within the relevant analytics and cookie tools.

10.6 Legal claims and disputes

Information may be retained for longer where there is an active dispute, legal claim, regulatory enquiry or another legal reason requiring continued retention.

When information is no longer required, it will be deleted, anonymised or securely destroyed.

11. Cookies and similar technologies

The website uses cookies and similar technologies for essential website functions, consent management, analytics and other approved purposes.

CookieYes is used to record and manage your cookie preferences.

Non essential cookies will only be used where the required consent has been obtained.

You can accept, reject or change your cookie preferences through the cookie settings available on the website.

Further information is available within the Dream Wild Studio Cookie Policy.

12. Email marketing

Dream Wild Studio uses Kit to manage and send newsletter communications.

Email campaigns may record information such as email delivery, opens, clicks and subscription activity. This information is used to understand engagement and improve future communications.

You may unsubscribe at any time through the link included within each marketing email.

You also have the right to object to the use of your personal information for direct marketing at any time.

13. Data security

Dream Wild Studio uses reasonable technical and organisational measures intended to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

These measures may include:

1. Password protected systems.
2. Access controls.
3. Secure website connections.
4. Software updates.
5. Secure cloud services.
6. Backups.
7. Security features provided by relevant service providers.

No online system or method of electronic storage can be guaranteed to be completely secure.

14. Your data protection rights

Depending on the circumstances, you may have the right to:

1. Ask for access to the personal information held about you.
2. Ask for inaccurate or incomplete information to be corrected.
3. Ask for personal information to be deleted.
4. Ask for processing to be restricted.
5. Object to processing based on legitimate interests.
6. Object to direct marketing at any time.
7. Receive certain information in a portable format.
8. Withdraw consent where processing is based on consent.
9. Ask for information about international transfer safeguards.
10. Complain about the way your personal information has been handled.

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, email info@dreamwildstudio.com. Dream Wild Studio may need to request information to confirm your identity before completing the request.

There is normally no fee for exercising a data protection right. A reasonable fee may be charged or a request may be refused where permitted by law.

15. Data protection complaints

If you believe your personal information has been handled incorrectly, you can make a complaint by emailing info@dreamwildstudio.com with the words “Data Protection Complaint” in the subject line.

Please include your name and contact information, a clear description of your concern, any relevant dates or communications, and the outcome you would like.

Dream Wild Studio will acknowledge your complaint within 30 days, take appropriate steps to investigate it without undue delay, keep you informed where appropriate and explain the outcome.

You also have the right to make a complaint to the Information Commissioner’s Office, the UK data protection regulator.

16. Children’s information

The website and Dream Wild Studio services are not directed towards children.

Dream Wild Studio does not knowingly collect personal information directly from children under the age of 16.

If you believe that a child has provided personal information without appropriate permission, please contact info@dreamwildstudio.com so the information can be reviewed and deleted where appropriate.

17. External websites

The website may link to external websites, social media platforms or services operated by other organisations.

Dream Wild Studio is not responsible for how those organisations collect or use personal information. You should review their privacy information before providing personal information to them.

18. Changes to this Privacy Policy

This Privacy Policy may be updated to reflect changes to Dream Wild Studio’s services, technology, data practices or legal obligations.

The latest version will be published on the website with an updated date.

Where a change significantly affects how existing personal information is used, reasonable steps will be taken to bring the change to the attention of the people affected.

19. Contact information

Questions, requests or complaints relating to this Privacy Policy or your personal information can be sent to info@dreamwildstudio.com.