Branding and Website for a Nurse Coach and Holistic Coach Company

One on One Coaching with Meg Laidlaw

The project began with one on one coaching sessions with Meg, a coach within the Nurse Coach Launch journey. This phase was dedicated entirely to clarity, giving Rachel the space to step back and define the direction of her business before any design work began. Through these sessions, Meg supported Rachel in refining her message, deepening her understanding of her ideal client, and shaping her offers in a way that felt aligned and intentional. The coaching established the foundation that the rest of the project was built upon.

Brand Design

The brand identity for The Coherence Studio was built around a single concept: stability within complexity. Rachel’s work focuses on bringing different parts of a person into alignment, and the visual direction reflects that same principle. The symbol takes the form of a structured triangle, grounded and intentional. Layered lines within the mark represent multiple elements working together as a unified system, while a horizontal line introduces balance and regulation, reinforcing a sense of calm, supported movement. 

The typography continues the concept through subtle shifts and connections within the letterforms, adding a quality of adaptability and cohesion. These small details keep the identity feeling considered and connected, never static. The result sits intentionally between clinical and intuitive. A direction that feels grounded, refined, and aligned with the integrity of Rachel’s work.

Custom Website Design

The website for The Coherence Studio was designed with clarity and ease at its core. Visitors are guided through Rachel’s work and offers in a way that feels natural and intuitive, with each page unfolding gradually rather than overwhelming. Particular attention was given to how Rachel’s services are presented, ensuring each offer feels distinct while remaining clearly connected to the wider brand. The layout supports both clarity and depth, helping potential clients move from curiosity to understanding without friction. The result is a website that feels grounded, refined and aligned with the brand at every touchpoint, providing a seamless experience from the first scroll to the final enquiry.

Visit the website →

“Before working with Tina, my brand felt scattered and represented an older version of myself. Bubbly and sweet, but without the depth my work deserved. I knew I was ready for a big uplevel into something inviting, premium, and confident. Tina is a true artist. She kept the process easy, streamlined, and organized, with attention to detail that blew me away. Her passion oozes out of her, and the finished product is beyond anything I could have imagined.

Now I feel proud to share my offers. I have a brand that actually represents me, and clarity on my values, my voice, and my business. It was a spiritual, emotional, and artistic upgrade. A real identity shift. If you’re a nurse coach considering working with Tina, jump on it. We’re the cream of the crop, but we’re not trained as designers, and the face we put out into the world doesn’t always reflect the depth of our work. Tina changes that.”