SACRED SOUL TRANSFORMATIONS
Branding and Website for Nurse Coach and Holistic Coach Company
Deliverables: One on One Coaching, Brand Design, Custom Website Design
· nurturing
· transformative
· personal
· empathetic
About the Project
Liz Seaman came to Dream Wild Studio at a meaningful turning point in her career. With over three decades of nursing experience behind her, she was ready to step fully into her work as a nurse coach, but she needed a brand and website that reflected the depth of her experience and the quiet, intuitive way she supports her clients.
Through the Nurse Coach Launch programme, Liz received the full experience: one on one brand coaching, a complete brand identity, and a custom built website. The result is a cohesive presence for Sacred Soul Transformations that feels grounded, professional and unmistakably hers.
Project Goals
- Bring clarity to Liz’s brand story and overall direction
- Translate her clinical experience and intuitive approach into a clear, professional identity.
- Develop a visual brand that feels calm and emotionally grounded.
- Design a cohesive brand system that reflects her values and the way she works.
- Build a custom website that is intuitive to navigate and easy for Liz to manage.
- Establish a strong foundation that allows Sacred Soul Transformations to grow with confidence.
One on One Coaching with Meg Laidlaw
Before any design work began, Liz worked closely with Meg through dedicated coaching sessions tailored specifically for nurse coaches. This is a foundational part of the Nurse Coach Launch journey and where the most important groundwork happens. Through these sessions, Liz gained clarity on her message, her ideal client, and the experience she wanted to create. The coaching shaped her positioning, services and language, ensuring every element of her brand felt aligned and authentic before a single design choice was made.
Brand Design
The Sacred Soul Transformations identity was designed to feel soft, grounded and rooted in the natural world. The logo features a lotus inspired symbol representing growth, healing and a return to self. Its open form suggests expansion, while subtle celestial details add a quiet spiritual layer without overwhelming the mark.
Lavender and lilac became the heart of the colour palette, chosen intuitively to evoke calm, gentleness and a sense of remembrance. They mirror the way Liz holds space for her clients through reconnection and healing.
After the brand reveal, Liz shared that lavender lilacs are among her favourite flowers, tied to childhood memories of being in nature and gathering wildflowers. It was a moment that confirmed the brand had captured something true, not only the work, but the woman behind it.
The typography pairs a refined serif with a handwritten script, balancing professionalism with warmth. Each element works in quiet support of the others, creating a brand that feels considered, honest and emotionally resonant.
Custom Website Design
The website was designed and built with simplicity, clarity and ease of use at its core. The structure includes all essential pages: Home, About, Services, Testimonials and Contact. Each page guides visitors gently through Liz’s story, her offerings and how to take the next step, without pressure or noise. The design prioritises generous whitespace, soft visuals and clear, accessible messaging. Content is written for clients who may already feel overwhelmed when they arrive, offering a calm, welcoming experience from the first scroll. The site has also been built to grow with Liz’s practice, giving her room to expand her services in time.
Client love
“I can’t say enough good things about working with Tina! I came into this project overwhelmed and frozen, often unsure where to start and sometimes going quiet for weeks at a time. Through it all, she was patient and kind – sending gentle check-in emails and meeting with me on Zoom when email just felt like too much. She somehow created a website that feels deeply me. The colors and nature-inspired imagery – especially the lilacs and field of flowers – beautifully reflect my connection to nature and healing. She took my scattered, half-formed ideas and turned them into something clear, grounded, and beautiful without losing the heart of it. She also walked me through the tech basics I struggle with, from content to Canva, Meta, Instagram, and Facebook, with so much care and clarity (and I didn’t even cry). If you’re overwhelmed, not tech-savvy, or need someone who truly understands both the creative and human side of this process, I couldn’t recommend her more.”
– Liz Seaman, Founder of Sacred Soul Transformatioms
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