TAKE THE TIME WELLNESS
Branding and Website For a Holistic Coaching Company
Deliverables: Brand Design, Custom Website Design
· empathetic
· compassionate
· personable
· enlightening
About Project
Kelly, founder of Take the Time Wellness, came to this project with a clear sense of purpose: to build a brand that speaks to women on a deeper level. A passionate advocate for women’s wellbeing, she wanted a brand identity and website rooted in empowerment, strength and peace. The goal was to create a presence that feels calming and approachable, while carrying real depth and intention underneath.
Project Goals
- Define a brand identity that aligns with Kelly’s mission and the women she serves.
- Develop a complete visual system that balances strength with empathy.
- Build SEO foundations to support visibility and long-term growth.
- Create a custom website with clear, accessible navigation and a seamless experience across devices.
Brand Design
The identity for Take the Time Wellness was built around a single idea: wholeness. Kelly’s vision called for something timeless, serene and empowering, and the visual direction reflects that same principle. The logo became the foundation of the system, featuring a centred silhouette of a woman framed by a full circle and an outer ring of stars, a quiet symbolism of self-care, inner strength and the sense of being whole. The colour palette pairs earthy neutrals with calming blues to evoke peace, trust and warmth, while the typography blends elegance with clarity to stay modern and readable across every touchpoint. The result sits intentionally between bold and compassionate, a direction that feels grounded, considered and aligned with the heart of Kelly’s work.
Website Design
The website for Take the Time Wellness was designed with clarity and ease at its core. The layout gently guides visitors through Kelly’s coaching offerings, with an intuitive structure that feels just as empowering and grounded as the brand itself. Particular attention was given to how each section unfolds, so visitors move from curiosity to understanding without friction.
By combining organic illustrations, clean shapes and a soothing palette, the site carries a visual tone that feels both bold and compassionate. Fully responsive across every device, it provides a consistent experience from the first scroll to the final enquiry. The result is a website that feels welcoming on the surface and supports meaningful connection underneath.
Client love
“Tina, was absolutely AMAZING to work with! She has such a vision to create the brand that is authentic and personal to YOU. She takes the time to walk you through this entire process from start to finish. Her communication throughout the project was seamless, even though she is on the other side of the world! She completely put my mind at ease as I trusted the process. She ensures your website tells YOUR story with your own words. I was blown away with the look and logo she made come to life after sharing my ideas, and how it would speak to my audience. She completely NAILED it! Working with Dream Wild Studio was such a blessing and will be a continued partnership. If I could give her 100 stars I would!“
– Kelly Haubert, Founder of Take The Time Wellness
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