BILGRIEN HEALTH
Branding and Website For a Holistic Health Consultant
Deliverables: Brand Design, Custom Website Design
· holistic
· supportive
· collaborative
· flexible
About Project
Britt Bilgrien, nurse practitioner and holistic health consultant, came into this project ready to step fully into the practice she had grown into. Working under the name Inner Harmony, her brand carried a gentle tone but no longer reflected the credibility of her medical background or the direction her work was taking. The goal was not to soften what existed, but to rebuild it with greater clarity, trust and intention.
Together we transformed Inner Harmony into Bilgrien Health, a brand grounded in Britt’s own name and the dual nature of her expertise: natural, individualised health solutions backed by clinical insight.
Project Goals
- Reposition Britt as a credible holistic health consultant who blends natural solutions with medical expertise.
- Transition from Inner Harmony to a brand rooted in Britt’s own identity and authority.
- Develop a cohesive visual identity that feels professional without being cold, and warm without being casual.
- Build a brand system flexible enough to flex across web and print applications.
- Create a custom website that educates, builds trust, and welcomes a broad age range without overwhelming anyone.
Brand Design
The identity for Bilgrien Health was built around a single idea: integration. Britt’s work brings natural health and clinical insight into one balanced approach, and the visual direction reflects that same principle. The mark features two interlocking shapes, one in deep teal and one in muted gold, representing balance, partnership and the meeting of two disciplines as a single, considered system.
The decision to rename the practice was itself part of this concept. Anchoring the brand in Britt’s own surname gave it a personal and professional foundation that Inner Harmony could not. From there, a full brand system took shape: a monogram-style BH seal, a clean wordmark, and a typographic direction that pairs a modern serif with friendly readability. The result sits intentionally between clinical and compassionate, a direction that feels grounded, trustworthy and aligned with the integrity of Britt’s work.
Custom Website Design
The website for Bilgrien Health was designed with clarity and ease at its core. Because many of her clients are not especially tech-comfortable, particular attention was given to how the experience unfolds, prioritising readability, contrast and simple navigation so the site feels accessible to every visitor, including older users. The brand identity carries throughout, from the colour palette and custom icons to consistent typography and lifestyle imagery that evokes freedom, ease and confidence. The result is a fully responsive website that feels welcoming on the first scroll and clear right through to the final enquiry.
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