We living in a digital world and if you don’t have a website, you are losing out on great opportunities for your business. Investing in a good and impactful website design is the best thing one can do for growing their business and taking it to new heights.
Based on statistics we know that it takes around 0.05 seconds for a viewer to form an opinion about the website once the page loads. This means what impression your website makes to one the viewer will either make or break your business.
Here are some more interesting statistics:
• 97% of potential clients learn about a business online.
• 62% of customers will ignore a business without a web presence
• Companies having a strong web design are expected to outperform other competitive companies with weaker websites by 219% on the S&P index, over a period of 10 years.
• 71% of companies report creating 10x the number of assets today than just a few years ago.
• 38% of people will stop interacting with a poorly designed site.
• 57% of users won’t recommend a company with poor mobile web design.
• Users spend 88% more time on web pages with video content.
• Businesses that blog get 67% more leads per month.
IMPORTANCE OF HAVING A WEBSITE
1. Visibility
The first and most important factor is visibility. People like to go online and do research before they visit your shop or office. Your website should provide all the important information like the map and address so visitors have no trouble finding the place, telephone number, email, contact forms, etc. Don’t forget to optimize your website so you are easily found on the main search engines like Google, Yahoo, and Bing.
2. Accessibility
Your website is accessible 24 hours a day, every day of the year. Your customers can learn more about your business or purchase a product or service whenever it is convenient for them. This is one of the biggest reasons WHY you should go online – people can buy from you or contact your business any time.
3. Credibility
BJ Fogg, the world’s leading researcher on web credibility, has said that website credibility is about designing your website to make it appear trustworthy and knowledgeable. By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Statistics say that most people will search the internet for a product or service before the purchase to check the credibility first. Using your site, you can continuously serve consumers online and increase your credibility as a business owner.
4. Sales
Your site can sell products at any time. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want. A website with an online shop can provide a dramatic boost in sales. Being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate.
There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.
Having a professional, well-optimized website should be a top priority for every business.
Not only does it increase your professional credibility through brand recognition, but it is also a huge boost to your digital marketing strategies. Remember, the more professional your website is, the more advantages you can gain.
Don’t know where to start? Check out Modern Website Design for some inspiration.