What is Landing Page?

The term “landing page” is thrown around a lot and can have different meanings to different people. But what is it?

A landing page is a page on a website designed to enable a specific action. It is very different from other pages that you have on your website. The sole purpose of the landing page is to convert visitors into leads.

How do landing pages work?

1. Someone sees a “call to action” on your social media account and ends up on your landing page

2. They fill out the form on your landing page – so they convert from visitor to lead

3. Their information from the form is now stored in your database

4. You contact the new lead based on their needs

Why is the landing page important?

– It only takes 8 seconds to impress visitors with your landing page

– The average conversion rate for landing pages is only 2.35 percent

Companies see a 60% increase in leads with landing pages

One of the many benefits of having a landing page is the quick generation of the new leads,  improving your SEO ranking, an easy way to collect customer data, and a great way to promote your new product/service. 

THE MAIN DIFFERENCE BETWEEN A LANDING PAGE AND A WEBSITE

Your website is a full overview of your business. Landing pages are built to convert and are focused on a specific topic.

Landing Page

1 Page

Designed for the specific target audience

No navigation

Is specific and focused on one offer

To sell or capture leads

Website

5+ Pages

Designed for the entire target audience

All pages accessible

Is about brand awareness & messaging

Explain and present the business

Dream Wild Studio, Brand and Website Design for Entrepreneurs and Small Business Owners

Key Components of a Landing Page:

  • Headlines
  • Engaging and clear copy
  • Strong Call-to-Action (CTA)
  • Bullet points
  • Social media sharing icons
  • Testimonials/Social Proof
  • Images/Videos
  • Form
  • No site navigation
  • SEO optimization

Keep your landing page designs consistent with your brand. Even if the page isn’t visible and accessible on your website, it’s important to provide a consistent customer experience across all channels.

Dream Wild Studio, Brand Design, Branding, Brand Identity, Logo Design for Female Entrepreneurs, Coaches

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