DESERT BLOOM
Branding and Website For a Holistic Wellness Company
Deliverables: Brand Design, Custom Website Design
· encouraging
· classy
· friendly
· comprehensive
About Project
Desert Bloom is a holistic wellness business rooted in the philosophy of renewal, balance, and growth. The client approached me to develop a full brand identity and a custom website that would reflect their values and create a warm, welcoming online presence. The goal was to build a cohesive visual brand and an intuitive platform where visitors could explore services, book consultations, and learn more about holistic health.
Project Goals
- Create a brand identity that aligns with the client’s values.
- Design a scalable website to support future growth.
- Establish SEO foundations for long-term visibility.
- Ensure seamless navigation and accessibility.
- Implement a fully responsive design for all devices.
Brand Design
We began with strategy and research to uncover the client’s desired emotional tone and the message they wanted to convey. The final brand identity reflects transformation and wholeness, featuring a circular emblem with a blooming flower and desert landscape to symbolize healing and resilience. The logo blends a classic serif typeface for elegance and trust with a clean sans-serif for modern readability. The color palette includes earthy olive green, soft muted pink, and warm neutrals, evoking calm, natural energy with a sophisticated edge.
Custom Website Design
Once the brand identity was finalized, I designed and developed a custom Wix website that complements the branding and enhances usability. The site features intuitive navigation, clean layouts, and gentle visual transitions to support a calm, user-friendly experience. The website is fully responsive, adapting beautifully across devices. Performance optimization and SEO best practices were also implemented to ensure functionality behind the scenes – from metadata and image alt text to structured content.
Client love
“I had the pleasure of working with Tina over the last couple months as she built a website, brand & logo for my new Health Coaching business. To say that Tina is amazing is an understatement, not only is she super creative and professional but she is so kind and patient! I’m not at all tech savvy and she never made me feel like I was a burden nor did she ever seem frustrated. I can’t thank Tina enough for making this such a great experience and creating the most beautiful website for me that definitely exceeded my expectations. I highly recommend Tina for all your website/brand & logo needs!“
– KoDee O’Connor, Founder of Desert Bloom
More projects
the next step
Ready To Start Your Project?
You bring the vision. Dream Wild brings the creative direction, strategy, and design expertise to build a brand and website that work for your business.