JANET BANKS
Branding and Website for a Nurse Coach and Wellness Practitioner.
Deliverables: One-On-One Coaching, Brand Design, Custom Website Design
· focused
· calming
· welcoming
· straightforward
About the Project
Janet Banks, a dedicated nurse coach, came into this project with a foundation already in place. She had a website and a logo, but the pieces were not working together in a way that reflected the depth of her practice. The message felt unclear, the visuals lacked cohesion, and the site no longer represented where her work was heading. The goal was not to patch what existed, but to rebuild it with greater clarity, alignment and intention.
This project was developed through the Nurse Coach Launch, program, designed to support nurse coaches in shaping their business, message and online presence with confidence.
Project Goals
- Clarify Janet’s brand story and define her positioning as a nurse coach.
- Refine her offers and voice in a way that connects with the right audience.
- Develop a cohesive visual identity that reflects her values and professional experience.
- Build a custom website that is easy to navigate and intuitive to use.
- Establish SEO foundations to support long term visibility.
- Provide Janet with a clear direction for her brand and business moving forward.
One on One Coaching with Meg Laidlaw
The project began with one on one coaching sessions between Janet and Meg, a coach within the Nurse Coach Launch journey. This phase was dedicated entirely to clarity, giving Janet the space to step back and define the direction of her practice before any design work began. Through these sessions, Meg supported Janet in refining her message, deepening her understanding of her ideal client, and shaping her offers in a way that felt aligned and intentional. The coaching established the foundation that the rest of the project was built upon.
Brand Design
The brand identity for Janet Banks was built around a single concept: grounded support. Her work centres on guiding women through meaningful change, and the visual direction reflects that same principle. The logo mark features a pair of hands gently holding a plant with rising stars, representing growth, support and inner renewal. It speaks to the nurturing and transformative nature of Janet’s practice without leaning into the visual clichés common in the wellness space.
The typography pairs a classic, grounded serif for the wordmark with a modern sans serif for the tagline, creating a quiet contrast that feels both considered and approachable. The palette draws on cool, settled tones — Space Cadet, Steel Tealand Soft Gray — chosen to communicate trust, calm and maturity while avoiding anything overly clinical or overly bright. The result sits intentionally between clinical and intuitive. A direction that feels rooted, refined, and aligned with the integrity of Janet’s work.
Custom Website Design
The website for Janet Banks was designed with clarity and ease at its core. Visitors are guided through her work and offers in a way that feels natural and intuitive, with each page unfolding gradually rather than overwhelming. Particular attention was given to how Janet’s services are presented, ensuring each offer feels distinct while remaining clearly connected to the wider brand.
Throughout the site, visual elements from the identity, including the hand and leaf symbol, are used to reinforce the sense of care and growth that underpins her work. The layout supports both clarity and depth, helping potential clients move from curiosity to understanding without friction. The result is a website that feels grounded, refined and aligned with the brand at every touchpoint, providing a seamless experience from the first scroll to the final enquiry.
Client love
“Working with Tina on the branding and website was both easy and at times challenging in the best way. I discovered the value of consistency in language and appreciated Tina’s guidance throughout the process. The structure she provided made it simple to work through content creation, and her feedback and prompts helped refine the final product. Now that my brand and website are launched, I am in awe of the beautiful work Tina created. It is more stunning than I could have imagined. Having gone through this process, I can confidently say it is worth it.”
– Janet Banks
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